Account manager jobs are for hard working team players who remain positive when under pressure. You also need to be meticulously well organised.
People skills are important, and being able to put personal feelings aside to get on with the job. As a manager you need to drive your team to work hard, but you need to know when you are asking too much.
The job carries a large amount of responsibility and some find it very stressful.
The account manager is the link between the client and the people that carry out the work on the project. You are a mediator and a diplomat.
An average day
First thing on the agenda for the day is a meeting. You then put together your job briefs to discuss with the creatives, who will brainstorm ideas with you. Now you have the chance to sit in your office and research your client’s competition and what approached they have been taking. You then put together notes on your progress and meet with the client to get their feedback. When you get back to the office this feedback will help you move forward. Your client’s opinions will help you make appropriate changes to the campaign. Your schedule will be varied, with some days packed with appointments, and some days a bit more relaxed.
Choosing your words carefully when breaking bad news to your team is important. You must be able to walk the fine line between satisfying your clients and doing what is best for the business. There is not much more satisfying to an account manager than a happy client and a successful campaign.
Training
A B.Com degree, possibly with marketing, will be a good starting point to your career. Good communication skills are also vital.